E-shop BT Moscow - one of the largest retailers at the Russian internet market. This commercial giant has a great rotation of various goods. The everyday audience is compared with such brands as Euroset and Eldorado. A bright concept and attractive design is developed for the site. Except of the traditional functional of web-shop an individual system of commentaries and the user appreciations can be picked out, as well as the comparison system of goods, the more extensive user's cabinet with the prohibition history.